Why should you use LinkedIn for B2B Marketing?

In the past 10 years, social media has become an influential, effective way for companies to reach their desired audiences. Through each social platform, any company can utilize free exposure and capitalize on the prevalence of social media in most people’s lives. With this being said, you may wonder: What is the most effective social platform for businesses to be a part of? To determine which site is the best for your business, consider whether you are engaging in B2B or B2C marketing.

If your business is targeting consumers (B2C), it would make sense for you to invest more time in platforms such as Instagram, TikTok, and Facebook. While if your company is looking to work with other businesses (B2B), you should focus on LinkedIn as your main platform.

LinkedIn is an international networking platform connecting working professionals with companies and people within the same industry. With 740 million current users, it is the largest social networking platform created for individuals looking to build strategic relationships and partnerships. More than 80% of leads generated from social media derive from LinkedIn, according to surveys conducted by Oktopost.com. Over 49% of buyers check their vendors’ LinkedIn profiles before conducting business, serving as a reputable reference when checking a client or company’s credentials.

3 ways LinkedIn can generate leads through B2B Marketing:

1. Promote Your Expertise

LinkedIn is a social platform that focuses on working professionals and how they can be of service to clients or other businesses. This unique approach to social media allows you to showcase your expertise and all the professional assets you have to offer. Consider how the post will illustrate your success within your industry when posting on LinkedIn. Your LinkedIn profile and post content provide potential clients direct access to your portfolio. Many professionals use LinkedIn as a tool to assimilate industry insights and expand their business’ interests.

2. Increase Website Traffic by Sharing Blog Posts

As previously stated, your content on LinkedIn should be strategic and calculated to achieve desired results. Publishing blog posts on your website can emphasize your industry knowledge while increasing your social engagement and company awareness. Sharing a blog post on your LinkedIn profile is an effective way to generate web traffic linking the user to your professional website, where they can learn more about your professional services.

This theory is also beneficial when sharing videos from your website. Most social media platforms are transitioning from still imagery to video as far as trending content. The more eye-catching and engaging your posts are, the more engagement you will receive, ultimately expanding your profile views.

3. Utilize LinkedIn Integration Tools

LinkedIn offers an array of CRM analytics to help you optimize your audience and increase lead generation by integrating your Google contacts with your connections on LinkedIn. This tool analyses their interests, behavior, and preferences, providing more insight and information about what they are looking for in their business dealings. When you gain insight and understand your prospective customers, you create more opportunities for yourself with more effective lead conversion.

Do you want to find out more about the power of LinkedIn? Do you need help getting started with social media? AMP is here to AMP UP your marketing strategy!

Meet with one of our experts today, connect with us at [email protected] or give us a call at (858) 564-0336!

About AMP

Based in San Diego, California, we are a small marketing agency with a creative team celebrating 20+ years of experience in traditional and digital marketing. We recognize that marketing is a cornerstone of a brand’s success but that some businesses struggle to meet their marketing goals, so we made it our goal!

AMP provides virtual marketing management to all types of companies without the expense of having a marketing professional on staff, we work as an extension of your team to generate more leads for your business’ growth. Focus on running your business while we focus on running your marketing!

Want to learn more or start working with us? Email one of our experts today at [email protected] or call (858) 564-0336!

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