Color and Branding - What Makes You Stand Out?

Color and Branding – What Makes You Stand Out?

Color Psychology in Marketing

Picture this: you have just launched a business, congratulations!

It’s time to establish your brand as one worth noticing and there are many details to consider when creating core messaging, including a mission statement, the vision, and the value you bring to the marketplace. Not to mention additional aspects like social media presence and a website.

But there is something in all branding that cannot be overlooked, and that is color.

While Advanced Media Pro is newly established, our experts have over 20 years of experience in the industry and have worked with a variety of clients; using the right colors for a brand is key, and we understand that! So, we wanted to share three reasons why color is so important to a brand, using our official logo as an example!

Communicating with Color

Have you ever felt calm while staring at the ocean, or slightly tense when the traffic light turns yellow? Unconscious or otherwise, color is one of the strongest communication tools today; from eliciting emotions and reactions, changing our moods, or even affecting our energy, color impacts our everyday lives.

It’s no wonder that marketers put such an emphasis on color!

With the understanding that consumers always think on an emotional basis rather than logical, a brand has to stand out immediately with an effective color palette that can affect the consumer’s decision-making skills.

This was step one for the Advanced Media Pro (or AMP for short) logo creation, we realized that for a marketing agency to stand out, we would need a color that could easily grab hold of a client and use its shorthand to establish our mission as a company.

But this came with another question, if color inherently attracts a consumer, which color works best? This is where color psychology comes in!

Colors ALWAYS Mean Something

If color affects a consumer’s behavior, it must mean that color has some sort of meaning. Think carefully about the three primary colors: red, yellow, and blue, those colors alone already have some sort of emotional connection. Add in shades, tints, and tones, and we now have a rainbow of color marketing opportunities. Hubspot’s Color Psychology in Marketing contains a detailed infographic of what colors mean and how they apply to some of the most well-known brands. For example, red is described as bold, adventurous, and energetic, perfect for the soda brand, Coca-Cola!

This is where step two of AMP’s logo creation came in, as a company we wanted to convey a sense of affordability, friendliness, and excitement without being overwhelming.

Orange fit the bill perfectly, a mix of red and yellow that was energetic without being too intense!

Important to note is that orange is not the only color in our palette, white and dark-gray are our secondary colors. They not only help orange stand out further as the main color for the brand, but their own meanings add onto what AMP is as a company. White usually signifies simplicity, independence, and modernity, while black (and its shades) signals confidence, sophistication, and power.

A Palette Makes a Brand

So, what does this mean for AMP? Having orange as the main with white and dark-gray as secondary colors, we have established the following:

AMP is a company that works to make a fun and easy experience for a client, while offering high-quality deliverables in an affordable manner.

This is the goal for any business when working on their branding or even rebranding, using color as a shorthand to explain who they are. But with so many colors in the world, you might think, “what color is right for my brand?”

The answer? It depends, there is no “right” or “wrong” color palette, it’s how you use them to describe your brand for your consumers.

Are you in the middle of creating your brand’s logo or attempting to rebrand, and don’t know where to start? AMP is here to AMP UP your marketing strategy!

Meet with one of our experts today, connect with us at [email protected]

About AMP

Based in San Diego, California, we are a small marketing agency with a creative team that celebrates 20+ years of experience in traditional and digital marketing. We recognize that marketing is a cornerstone of a brand’s success but that some businesses struggle to meet their marketing goals, so we made it our goal!

AMP provides virtual marketing management to all types of companies without the expense of having a marketing professional on staff, we work as an extension of your team to generate more leads for your business’ growth. Focus on running your business while we focus on running your marketing!

Want to learn more or start working with us? Email one of our experts today at [email protected] or give us a call at (858) 564-0336!

Make sure to follow us on our social media!

“We came to AMP with a very clear idea of what we were looking for, and they met our expectations tenfold. It was a pleasure to work alongside the dedicated team, every time we gave feedback or ideas, they came back to us with great additions to the project. The new website shows all of our expertise and services, it’s exactly what we were looking for.”

“Amid quarantining during the pandemic, one of our clients wanted to stay virtually connected with the community but didn’t want a run-of-the-mill webinar. We decided on a virtual wine tasting event to touch base in a unique way and reached out to AMP for aid in design and communication. They came through with an incredible design that was used for invitation flyers! AMP understood our event plan perfectly and delivered a high-quality theme that fit with what we were looking for.”

“Western was ready for an update, but we recognized that a total rebranding would be a huge risk. There were a lot of factors at play, and one wrong step could hurt us greatly. AMP was a huge help when it came to the rebranding, they kept the Western brand recognizable even after the change, and we saw that many of our clients loved it as well!”

“As Digital Decora reopened, our biggest challenge was offering opportunities for clients to visit our showrooms. Since we’re taking great care in COVID safety regulations, we also wanted to emphasize that in our marketing. A lot was happening in this, so we were pleased when AMP came to us with a campaign that not only fit aesthetically to our brand but showed the care we were taking for our audience.”

“Graybar wanted a way to share a recap of our services for our clients, but we weren’t too sure where to start. There was a lot of information we wanted to express and spoke with AMP on finding a way. They came through incredibly well with a brochure that went into detail while still looking stylish.”

“Lutron and Cree Lighting are two of the biggest names in the industry, and we decided to collaborate, as a regional effort in California, using our top products and services. This was an important pairing, and we wanted our communication to reflect it. When we spoke with AMP, they understood perfectly. They created a page on the Western Lighting and Energy Controls website that offered information about the collaboration for customers to learn more about, utilized social media and email campaigns to virtually spread the news, and even designed a visually impactful flyer that was shared with our audience. AMP was a massive help!”

“H.E. Williams Inc. prides itself in being an independently-owned American manufacturer. Western Lighting & Energy Controls, our local representative agency in the Southern Californian market, wanted to showcase the Williams brand with a creative edge. AMP, in return, created a superhero mascot that not only fit with our American-made values but stood out to Western’s audience!”

“AMP provided us the graphics that framed the look of the 2021 Lumen West Awards. They then created and supplied social media assets across multiple platforms for the event and our marketing efforts. AMP then did the same for our 28 sponsors. These efforts allowed us to promote our event like never before and doubled our viewership.”

“We appreciate everything AMP does for Garden Light LED. We are so grateful to have them on the team and appreciate their creativity, resourcefulness, drive, and attention to detail. We look forward to our continuing partnership!”

“I met Jennifer and her team through one of my consultants, whom she had just updated their website. I reached out to Jennifer, and within a few days, we began updating my website. The Advanced Media Pro team discovered issues deep in my website that I didn’t know about, and they quickly mitigated the problems, so my website could run smoothly and quickly. They also made some minor tweaks that had a major impact on our website’s look and feel. I am very happy with how our website turned out and would highly recommend them to anyone looking to upgrade their website.”