Lutron and Cree Lighting: Lighting Made Easy Campaign

LIGHTING MADE EASY WITH LUTRON AND CREE LIGHTING

What was the Challenge?

Two of the top companies in the lighting industry, Lutron and Cree Lighting, have similar goals and solutions for their clients when it comes to lighting. Limelight, Lutron’s easy wireless lighting control solution, and Cree Lighting’s high-quality fixtures offered a possible opportunity for the two companies to combine in a partnership.

The AMP Solution?

Establish a Lutron + Cree Lighting collaboration to help expand connected lighting solutions in the U.S. market!

How did we get Here?

A press release written by Cree Lighting was released on a dedicated page on the Western Lighting & Energy Controls website, announcing the project with the official title: Lighting Made Easy, as well as showcasing the products.
AMP created a signature banner for the Western Lighting & Energy Controls sales team to promote the two joining forces.
that was used on the press release and website, using the superhero mascots of each company. This banner was also used as a reminder that the two manufacturers offered solutions that were Title 24 compliant.
A video was filmed and posted to the Western Lighting & Energy Controls, which included a call to action for viewers to like, follow, and share.
Emails were sent to lighting professionals and experts throughout the area with the news about the collaboration, and updates were sent consistently. The video was additionally attached, and a later email was sent for feedback.
A social media campaign was established titled: Cree + Lutron in 2020. This campaign not only featured copywriting specific to the campaign, but graphics that featured the new products.

The Result?

Western was incredibly pleased with this rebranding, and clients found that the company had turned over a new leaf!

Client Testimonial

“Lutron and Cree Lighting are two of the biggest names in the industry, and we decided to collaborate, as a regional effort in California, using our top products and services. This was an important pairing, and we wanted our communication to reflect it. When we spoke with AMP, they understood perfectly. They created a page on the Western Lighting and Energy Controls website that offered information about the collaboration for customers to learn more about, utilized social media and email campaigns to virtually spread the news, and even designed a visually impactful flyer that was shared with our audience. AMP was a massive help!”