GRAYBAR’S CLASSROOM OF THE FUTURE

What was the Challenge?

After successful meetings with clients on improving the learning environment, Graybar wanted to offer a recap of their services and the Lutron and Viscor products they used, that would be easy to understand and remember.

The AMP Solution?

Creation of the “Classroom of the Future” brochure that would be memorable to clients after the meeting.

How did we get Here?

  • Creation of a brochure that included the following information: an introduction to the service, benefits of the Lutron + Viscor design with photos, in-depth explanation of all the available packages for purchase, and contact information.
  • Due to an emphasis on the learning environment, the flyer’s first page contained a journey of Graybar’s decision to utilize Lutron and Viscor for their service. This included copywriting for their background, challenge, opportunity, and solution.
  • A call to action at the end of the brochure to easily contact Graybar with any questions or place an order when ready.

The Result?

Graybar was successfully able to leave their clients with a booklet that would help them remember their discussion.

Client Testimonial

Lawrence O Lamontagne Jr.
Lawrence O Lamontagne Jr.
Mgr, Lighting Business Development
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“Graybar wanted a way to share a recap of our services for our clients, but we weren’t too sure where to start. There was a lot of information we wanted to express and spoke with AMP on finding a way. They came through incredibly well with a brochure that went into detail while still looking stylish.”