Garden Light LED: Marketing Support
- Content Marketing
- EMAIL MARKETING
- Social Media
- ADVERTISING
- Website Design
What was the Challenge?
Garden Light LED is a Florida lighting manufacturer that focuses on outdoor landscape lighting. They are a relationship-based company that creates high-quality, innovative, and environmentally sensitive landscape lighting products designed to improve the lives of their clients. The company was looking for support with their social media by creating content and engaging with users, email marketing providing content for their monthly newsletters, product spotlights and specialized email blasts, development of advertisement campaigns, website support by offering maintenance, updating content and improving the look and feel of the website with redesigns. Other digital design enhancements were done to their case studies, signature banners, and sales presentation to revamp and add key content that would resonate with their clients.
The AMP Solution?
Implement a full marketing campaign that shines a light on the high-quality craftsmanship of their products and services through a contemporary and sophisticated approach. AMP’s close-knit relationship with our clients allows us to create content that precisely aligns with their needs and desires.
How did we get Here?
- We first set up a social media storyboard with ten posts per month, each showcasing a product, project, service, tip, announcement, or event. The company and AMP would compile a list of topics, and then we would create the captions, images, reels, and appropriate hashtags. Each storyboard would then go under review and later be scheduled upon approval.
- We tailor content for their monthly newsletters by utilizing content that is key in the industry and would help Garden Light LED increase their email open rate. We feature products, projects, services, case studies, and events. We also craft email blasts for important announcements. After an email is created, it goes under the review process and is then scheduled.
- We manage the company’s CRM to ensure each contact would receive their emails and provide analytics to our client to help capitalize on their return on investment.
- We provide our expertise in researching, creating, and implementing advertising campaigns for both digital and print.
- We redesigned the company’s website homepage, Gallery, Events, and Case Studies tabs as well as their sales PowerPoint with an inspiring and stunning new look for new and existing clients to get a better sense of who Garden Light LED is as a company.
- We revise the content in their case studies and craft the design of the downloadable PDF.
- We design email signature banners for the company’s team to promote case studies and events.
The Result?
Garden Light LED is thrilled with the marketing work we provided. Their social media presence continues to grow, email communication has expanded, the look of their digital content has been elevated, and their exploration into different advertisement avenues has widened. Advanced Media Pro looks forward to continuing to deliver marketing support to this outstanding company!
Client Testimonial
