H.E. Williams Inc: Made in the USA Campaign

H.E. WILLIAMS INC. MADE IN THE USA CAMPAIGN

What was the Challenge?

H.E. Williams Inc., a lighting manufacturer, is in its third generation of company leadership and continues to manufacture products at their production facility in Carthage, Missouri since 1921. H.E. Williams gives great importance to being an independently owned American made business and was looking for a campaign that would express it to prospective clients.

The AMP Solution?

Creation of a mascot for H.E. Williams Inc.’s A Made in the USA campaign to highlight company’s position as an American made business that would be utilized in emails and signature banners on the Western Lighting & Energy Controls website.

How did we get Here?

With inspiration from the H.E. Williams Inc. tagline: “There was a time when American Made meant something. Turns out it still does.” AMP cartoonist designed a superhero mascot from the ground up.
Utilized the mascot on all emails and as a signature banner on the Western Lighting & Energy Controls website.

The Result?

A successful campaign for H.E. Williams, they are now regarded as one of the leading American Made manufacturers in the industry.

Client Testimonial

“H.E. Williams Inc. prides itself in being an independently-owned American manufacturer. Western Lighting & Energy Controls, our local representative agency in the Southern Californian market, wanted to showcase the Williams brand with a creative edge. AMP, in return, created a superhero mascot that not only fit with our American-made values but stood out to Western’s audience!”