LUTRON VIRTUAL WINE TASTING
- Branding
- Content Marketing
- Graphic Design
What was the Challenge?
One of the leading manufacturers in the lighting industry, Lutron prides itself with the following five principles: Take care of the customer, take care of the company, take care of the people, innovate with high quality goods, and deliver value to the customer. In the midst of COVID-19, Lutron was looking to keep in touch with their base in a unique way outside of the oversaturated webinar.
The AMP Solution?
Create a virtual wine tasting event!
How did we get Here?
- AMP knew that Lutron wanted to stay true to its five principles, so when creating the event, we emphasized the importance of a sociable event, rather than a webinar where attendees just sit and listen in. A wine tasting event offered a more interactive experience for the Lutron base, fitting with the company’s principles of connecting with their audience in a personable way.
- An official flyer was made for the event, utilizing graphic design elements that showcased the partnership with Boyd Wine, contact information, a description of the wine tasting kit, and a tantalizing tagline: Spend Time Enjoying Excellent Wines with Friends and Colleagues!
The Result?
An incredibly successful virtual event that stood out to Lutron’s community! Folks enjoyed the sociable event and casual environment, while still getting the chance to stay in contact with the company.
Client Testimonial
Sales Manager Read More
“Amid quarantining during the pandemic, one of our clients wanted to stay virtually connected with the community but didn’t want a run-of-the-mill webinar. We decided on a virtual wine tasting event to touch base in a unique way and reached out to AMP for aid in design and communication. They came through with an incredible design that was used for invitation flyers! AMP understood our event plan perfectly and delivered a high-quality theme that fit with what we were looking for.”
