Rock Lighting's Visual and Blog Updates
- Social Media
- Web Design
- Content Marketing
What was the Challenge?
Rock Lighting & Electric is a forward-thinking supply house that provides services in lighting, electrical, and controls. The company came to us with the request of launching their new brand by updating sections of their website and creating content for their blog and social media, specifically Instagram.
The AMP Solution?
Update the website with new visual assets and create a series of five blogs with eight social media posts!
How did we get Here?
- We first began with a list of topics that worked alongside Rock Lighting’s company mission. We later sent these to our contact and revised the list until we ended on our final five topics: tunable white circadian rhythm, energy-efficient lighting, EV chargers, surge protectors, and warehouse lighting.
- Wrote the five blogs throughout our time with Rock Lighting, sending the first draft for review, making the necessary changes according to feedback, and submitting the final version with visual assets added.
- Created a storyboard with a total of eight posts for Instagram, it was decided that five of the eight would introduce the blogs, while the remaining three would be different topics that aligned with the industry. A first draft of the storyboard was sent for review and once the necessary changes were made, a final version was submitted.
- Assets for social media and the website were created. We worked alongside the owner of Rock Lighting to make sure all visual assets worked for each blog, social media post, and website category.
The Result?
A fully fleshed-out marketing launch plan for Rock Lighting’s blog and social media was scheduled over several weeks. Additionally, new imagery assets were used for users to easily relate to each category to every topic.
