The Smart Lighting Company's Marketing Work
- Content Marketing
- Email Marketing
- Social Media
What was the Challenge?
A leader in LED innovation and high-end manufacturing, The Smart Lighting Company prides itself on its unique and visually appealing projects but do not have enough time to spare for marketing efforts on their end. The company came to us looking for support with their social media content on LinkedIn, email marketing providing content for their monthly newsletter, and creating brochures for their interior and exterior lighting products that were informative, minimalistic but also visually sleek.
The AMP Solution?
Set up a full marketing campaign that took advantage of their incredible projects and products.
How did we get Here?
- We first set up a social media storyboard plan for eight posts per month, each showcasing a project or a product. The owner of The Smart Lighting Company would send assets and topics, and we would flesh them out into a post that was appropriate to the company’s brand. Each storyboard would then go under review and later be scheduled upon approval.
- Utilizing some of the assets provided, we also tailored content for their monthly newsletter. We included key projects and products, encouraged users to follow the company on LinkedIn, and shared the new brochures.
- We managed the client CRM to ensure each contact would receive their emails and provided analytics to our client.
- We designed two brochures for the company: interior and exterior lighting. Working closely with our contact, we showcased the different types of solutions the company offered with an aesthetic design that stood out to readers while being easy to understand.
The Result?
The Smart Lighting Company was pleased to see an increase in their social media presence, thanks to their new social media storyboards and email marketing content. The new brochures also helped elevate the company, truly showing them as the experts they are.
Client Testimonial
