The Smart Lighting Company: Web Design Update with Rep Portal
- Web Design
- CONTENT MARKETING
- SOCIAL MEDIA
What was the Challenge?
The Smart Lighting Company is a LED technology leader with precision optics that make their fixtures reliable, controllable, and powerful. The company was looking for us to come up with a better way to showcase these products on their website. When you first viewed their site, the products were listed too similarly, and you would windup endlessly scrolling to find what you were looking for. In addition, the Rep Portal had old sell sheets and images, and the login itself was buggy. Overall, the website needed an upgrade.
The AMP Solution?
Update the website and portal to make it organized, visually appealing, and efficient.
How did we get Here?
First, we needed to make viewing the products more digestible and with less clicks. We organized sections into architectural outdoors, indoors, color changing, handrail, controls, and refrigeration. By clicking any one of these sections, you were able to figure out what fixture best suited your needs.
Products were now more easily differentiated with our use of personalized descriptions about the fixtures, application images, and spec/data sheets you could find at a glance.
We also added a project gallery to showcase the company’s outstanding products in action.
The Rep Portal was organized into separate categories such as Social Media, Newsletters, Videos, Logos, and Documents making it easier for representatives to navigate and find what they need.
The Result?
The Smart Lighting Company was delighted to see an increase in open rates, more sales, and a growing interest in their products from the revamped website layout and Rep Portal. A well-deserved outcome for this high-end company!
